Great experiences are equal parts strategy, speed, and creativity
I guide teams to quickly innovate experiences that delight while achieving business goals
Design thinking drives my process
Leadership differentiates my outcomes
Build the right stuff
Bring the voice of users into senior leadership decisions
Socialize compelling visions that balance user value with business goals
Solve the right problems
Provide safe environment for ideation and feedback
Define UX strategy that evolves the experience
Define UX metrics to ensure experiences delight users
Support high-functioning, innovative teams
Ensure processes optimize UX collaboration with other teams
Create culture and rituals that drive excellent outcomes
Tell stories to
bring the vision alive
Paint a memorable picture of positive outcomes to encourage empathy and help the team understand the vision
My team used the video above to show ADP executives and the market how our new experience helps:
employees easily get answers to pay-related questions, and
customers reduce costs to respond to pay questions and improve their employee’s workplace experience
Reduce risk with lean experiments
Align on a hypothesis and the vision
Validate experience with lowest fidelity artifacts
Iterate and increase fidelity incrementally
Validate and repeat
Frame the problem to focus on the right outcomes
Identify key business and user goals
Clarify required outcomes
Leverage previous insights
Align on the “why” and “how”
Design the conversation
The experience is the conversation between the system and the user. I guide teams to first understand that conversation and the user’s language, then use those insights to inform the design.
