Transforming payroll from a complex, highly emotional task into a tool for insights and automation.
FINTECH / B2B / B2C / MOBILE
The trusted assistant
Achieving market fit
To successfully introduce new products, you need to discover and solve real user pain points.
BIOTECH / HEALTHCARE / B2B
Designing to persuade
How do you get people to trust you enough to buy an expensive Apple device from a “vending machine”?
E-COMMERCE / DEVICE / B2C
Using design-led growth techniques
to drive adoption
Calendly workflows
Calendly
Content Design
SAAS / MOBILE + WEB / ONLINE SCHEDULING
I brought content-first design and the storytelling techniques of Design Thinking to Calendly’s UX organization.
In 2020 I lead a team that:
Re-designed and re-wrote the Calendly help center
Architected the data model and deployed new content using the Contentful content management system (CMS)
Led the re-branding effort for this part of the Calendly experience (defining information and content design goals, and implementation)
Performed content design for the Calendly app and developer portal
Crafted narratives to support problem framing for overall Product activities new initiatives
Scripted and produced videos that describe user benefits
