Articulating a vision, making major changes, and limiting risk on a legacy site visited by millions daily

FINTECH  / B2C / AI / Search / Growth Design

Reduce dropoffs and make home-shopping easy

Transforming payroll from a complex, highly emotional task into a tool for insights and automation

FINTECH / B2B / B2C / Design Thinking

Reinventing payroll and reducing support costs

Achieving market fit in biotech

To successfully introduce new products, you need to discover and solve real user pain points

BIOTECH / HEALTHCARE /  B2B / Product-to-market fit

Taking the fear out of automated retail

How do you get people to trust you enough to buy an expensive Apple device from a “vending machine”?

 E-COMMERCE / DEVICE / B2C

Calendly Content Design

SAAS / MOBILE + WEB / ONLINE SCHEDULING

I brought content-first design and the storytelling techniques of Design Thinking to Calendly’s UX organization.

In 2020 I lead a team that:

  • Re-designed and re-wrote the Calendly help center

  • Architected the data model and deployed new content using the Contentful content management system (CMS)

  • Led the re-branding effort for this part of the Calendly experience (defining information and content design goals, and implementation)

  • Performed content design for the Calendly app and developer portal

  • Crafted narratives to support problem framing for overall Product activities new initiatives

  • Scripted and produced videos that describe user benefits